As the year closes, and as we look back over 2015, the biggest automotive story without a doubt is Volkswagen because such a shining brand name showed us that even they are not beyond doing something deliberate and deceptive. I once owned a Scirroco, which was my pride and joy. You might have thought that I built it myself, so proud was I. The company built the Beetle in what was Nazi Germany at the time, and the whole world were crazy for this simple and reliable car.
Germany has worked hard to earn its reputation for fine engineering. Germany is the country that gave the world, among other brands, Mercedes Benz and Audi, and of course Volkswagen.
The good thing about the VW scandal is that the company has admitted that it "screwed up." It is now working to correct the wrong in a very public manner. Many people have chosen to sue the company, probably on the grounds that what they were sold and bought was superior performance and gas-per-kilometre which will be taken away when the fix goes in, which it must otherwise the vehicle will not pass the true emmissions test.
Volkswagen should have declared bankruptcy to simply protect itself, especially from the outcome of so many lawsuits. However, having a scandal is bad enough, the only thing that is worse is the stain of bankruptcy. I think that the company is making a huge bet, based on the fact that they do make such excellent vehicles, that the public will continue to buy their gasoline engines to such an extent that they will be able to survive in the end. It's not that Volkswagen are too big to fail, they are simply too good, so the public will continue to support them. In reality what VW did was not designed to directly harm the client. They provided a vehicle that gave wonderful performance for excellent gas mileage which made the owners happy. The harm they allegedly caused is through the environment, and from that standpoint so many of our products that we love cause harm to the
world around us, either is the production or the use.
Volkswagen is a wonderful company with products that are in demand. The shame and embarrassment that people suffered when the bad news broke by driving around showing the VW badge seems to have abated. VW will fix the problems and it will survive.
Good luck to them!
Copyright (c) 2015
Eugene Carmichael
